You want to get your brand and story out to the press
Media relations
how do you stand out?
We have years of journalistic experience.
You want to get your brand and story out to the press. In a world overpopulated with publicists pitching the media left and right every day, how do you stand out? Quality. We don’t pitch quantity or the mundane. As a media relations services agency in New York City, Due West knows that in order for you to get in front of the eyes of a journalist whose inbox is overflowing with pitches, you need a compelling story to stand out from the crowd — as well as a few tactical strategies.
We have years of journalistic experience in print and editorial, so understand how to speak to the media. We are not a public relations agency that will spam your writers with things they don’t care about — rather, we form relationships and understand how the media mind works. Because we are writers ourselves.
The media has a powerful ability to shape our views of products, issues, institutions and brands. Make sure your message is being told properly to the right people at the right time. Media relations is an integral part of your multi-channel marketing strategy: It can help you build your reputation, create brand awareness, and educate consumers about your products and services.
Have an-inhouse PR team or separate publicist arm? We will work with them to make sure their press releases are in top shape, that they are pitching at the right place and the right time, and that every piece of communication sent is interesting and impeccably written.
We can help with media outreach consulting, story idea generation, editorial calendar development, messaging and media training and writing ( press releases, tailored emails, backgrounders, biographies, etc.).
Media Press Trip Curation
Want to introduce media to your brand in an intimate way?
We’ll curate a compelling, fun, and educational local or domestic press trip for your top-tier media from flights to reservations and tours. This also means sourcing and recommending the best journalist and media that have a proven history of placement.
Product Seeding
Your product or service has been developed to perfection.
Now it’s time to get it into the hands of the media to test it out. Rather than just shipping over a package without context, we make receiving your product or service a moment to remember. We’ll work with your print and packaging teams to make sure your boxes are fresh and exciting, contain the right in-box materials and product cards or that your service was executed properly by your teams for the best experience ever.
Press Event Management
News conferences, major announcements, grand openings, ribbon cuttings – creative media events can galvanize attention and drive interest in our short-attention-span era.
Media Relations
Strategic, thoughtful, and professional outreach to print, online, TV, and radio editors and journalists remains the keystone of successful communication efforts, either as a stand-alone tactic or, more likely, as part of a larger traditional marketing or social media campaign.
Crisis Communications
When companies, organizations, and individuals are victimized by bad press, they trust us to get their side of the story straight and get it out fast to the right media.
Services
what we do
multichannel marketing
Where are your customers? They are everywhere. And you must be everywhere too.
brand communications
You want business results for your brand. So in order to do that, you need to know your numbers.
web design and seo
SEO is an essential part of multi-channel marketing that results in measurable impact for your business.
social media
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copywriting
Words matter. Be it a 140 character tweet to your brand’s motto and tagline, words matter
media relations
The media has a powerful ability to shape our views of products, issues, institutions and brands.